Auntie Anne’s Mascot Design

In this project, I created a mascot, Annie, for the Auntie Anne’s franchise. The current target audience is young adults and teens, but adding a cartoon mascot will attract a younger demographic. She’s made of circles and rounded edges to be more friendly, including her braids, making her hair resemble a pretzel. Her colors were picked directly from Auntie Anne’s existing palette to keep her consistent with the existing brand.