Mellow Mushroom Seasonal Rebrand

In this project, I designed a seasonal rebrand for Mellow Mushroom based on Valentine's Day. The target audience is young adults with a romantic partner and fans of the restaurant, both of whom would be attracted by a limited-time event or rebrand. I was inspired by hippie aesthetics and popular Valentine's styles, incorporating pastels, patterns, and hearts into my designs. I created new themed graphics of their current mascot, Mel, dressed as Cupid, to be used throughout the campaign. The themed posts for their social media follow their current branding, using heavily illustrative elements and limited photography.