Rocket Fuel Energy Drink Design and Promotion

In this project, I created Rocket Fuel, an energy drink, which needed designs for packaging, marketing, and social media campaigns. The target audience is young adults and teens who already consume energy drinks and are looking for something new. I was inspired by Red Bull and Monster for their flavor-specific packaging and combination of graphics and photography, respectively. Caution tape is an eye-catching element I used to both draw attention and establish a strong theme; other illustrative elements are also used alongside the photography to create a unique style in promotional material and social media posts.