Snuggle Squad Esports Logo

In this project, I designed a logo for a fictional esports team, Snuggle Squad. The target audience is esports watchers looking for a more laid-back competition and new viewers just getting into the sport. I was inspired by sports logos featuring animals, and thought it would stand out to apply the dramatic shading to a simple pillow. The soft colors stand out next to the bold primary colors used by other teams, and the moon-and-stars pattern leans into the night theme of the whole team.